#128[#BusinessManagement
#Marketing #Commercial] I'm a consumer, also a couch potato, I don't remember
your commercials! 20240311
https://whatsyouridea1996.blogspot.com/2024/05/advertising-eng.html
This article contains [karma] related thing, please do not read this content if you don’t like this kind of topic.
The commercials
discussed in this article are mainly for audio-visual advertisements (on TV,
online platforms, dynamic media...etc.) and their audiences, therefore, only a
few topics will involve non-audio-visual advertisements or for viewers who are
inconvenient to receive audio-visual advertising content.
All readers of this article please [must sponsor]+[ forward articles], please choose 1 of below 3 options; readers
don’t want to sponsor, please keep this link and read when you want to invest
in order not to cause your [owing] karma. Please refer to related article: [#karma] Equal give and take, because of utilizing,
thus, to sponsor, promote/forward, or remark the sources.
Things you can consider before your sponsorship: you are also a consumer, your point of view may similar or different from mine; what I shared is based on my personal life experience and idea (=office workers, regardless of financial ability differences, it is Taiwan market experience), sharing the examples of products or services for individual consumers, my idea is not really related to [marketing or any professional knowledge] fields.
In addition, you may have read the content of this article in a specific
monthly magazine, the reason is: the content of my article has not been
published yet, however, coincidentally, there is a specific monthly - published
business management magazine, some of their latest articles in it and subjects
are 95% the same as my works, in the magazine, they were expressed by many
authors (the same concepts, mine were also completed in 2024/5 but mine is
later published due to English translation work), and this situation has
happened to the same Magazine for more than 3 times. Do you also think this kind
of situation is interesting?! This situation is for your reference and it’s up
to you to believe it or not.
Now is 2024/6, in this article, I’ve added
environmental(ESG)related thing of Nestle company to explain advertising
issues, maybe, it will also show up again in that monthly magazine in its
2024/6 or later month’s content; what’s your idea?! I found this magazine is displayed in Taipei City Library.
Thank you!
[Choose
1 among these 3 methods]
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#128[#BusinessManagement
#Marketing #Commercial] I'm a consumer, also a couch potato, I don't remember
your commercials!
https://whatsyouridea1996.blogspot.com/2024/05/advertising-eng.html
#27[#JobSearch
#Interview #Resume] #FreshGraduates please come in (1of3)
https://whatsyouridea1996.blogspot.com/2022/11/fresh-graduates-eng01.html
#28[#JobSearch
#Interview #Resume] #FreshGraduates please come in (2of3)
https://whatsyouridea1996.blogspot.com/2022/11/fresh-graduates-eng02.html
#29[#JobSearch
#Interview #Resume] #FreshGraduates please come in (3of3)
https://whatsyouridea1996.blogspot.com/2022/11/fresh-graduates-eng03.html
#65 Complimenting is the Capability of Knowing
the good!
https://whatsyouridea1996.blogspot.com/2022/01/complimenting-is-capability-of-knowing.html
#85[#BusinessManagement]
Selecting Consultants is like Selecting Talents：[Please Share an Example]
https://whatsyouridea1996.blogspot.com/2023/04/how-to-choose-consultants-eng01.html
#95[#BusinessManagement
#Career] Look at the big picture, however, is your picture big enough?! (dealing with sexual harassment)
#108[#Career
#Belief ] Ahimsa; what about working for a non vegan restaurant?
https://whatsyouridea1996.blogspot.com/2023/09/ahimsa-job-eng.html
#113[#BusinessManagement]
#Startup, #Authorization, #Budgeting, #Forecasting, #InternalControl, #Project,
#Change, #Integration
https://whatsyouridea1996.blogspot.com/2024/03/startups-plan-control-integrate-eng.html
2024/6/6 I would like to share this idea with those who want to become a wealthy person,
I suggest you give it a try 👉 read; or, get to
know more best-selling authors, or you may become a rich person by becoming an
author!
👉This was a “Ding!” in my mind that I suddenly realized something today: I have been active on X platform in the past few days and have known many books information👉 [published long time ago] + [Newly published] books, I haven’t started reading it yet, I hope could share the information with you first. Please see the booklist below, and if you are interested, you can directly interact with those authors on X platform. I am also following them (my account is @Emilysidea1996; please click and view inside of the following list to know the detail, or, using searching engine in X and copy-paste the name of your selected authors, thank you!).
[Note: 2024/6/14, my X account is
encountering some problems, and I’ve already reported for fixing it; if you
found the number of my followers and people I'm following is 0, it means, they
are also fixing it. Thank X team. Thank you!]
I’ve studies the situation👉I receive these information because I’m following the boss of this platform, Mr. Elon Musk( please read this: [#BusinessManagement]Emily's Idea #X platform Mr. #ElonMusk); I remember, it is because this boss’ recommendation and comment that I noticed these two professors and they both are best-selling authors, Mr. GAD SAAD, and Mr. STEPHEN KING, and his mother Ms. MAYE MUSK…etc. anyway, it is amazing👉there are best-selling authors everywhere on X👈obviously, I don’t read enough and I don’t know many people, either 😭 I don’t know this situation until now! I share below information for your reference. What about you?! Did you know these authors already?!
Booklist: author/book/ISBN
1)Gad Saad
The parasitic mind : how infectious ideas
are killing common sense /9781621579595 ; 162157959X
The Saad Truth About Happiness: 8 Secrets
for Leading the Good Life/9781684512607
Website: https://www.gadsaad.com/
2)George Orwell
1984/9789571382302
3)Hyman, Mark
The Young Forever Cookbook: More Than 100
Delicious Recipes for Living Your Longest, Healthiest Life/9780316571623
Website: https://linktr.ee/drmarkhyman
4)Kimbal Musk
The Kitchen Cookbook: Cooking for Your
Community/978-1595911315
5)Maye Musk
A Woman Makes A Plan/9781984878526
中文：女人的計畫 : 經歷過家暴、挫折、貧窮後,她仍保有美麗、冒險、家庭、成功、健康。她是鋼鐵人伊隆.馬斯克的媽媽 /梅伊.馬斯克/9789865406813
Website: https://mayemusk.com/about/
6)Sharon Kitchens
Stephen King's Maine: A History &
Guide/9781467157148
7)Shrier, Abigail
Bad Therapy: Why the Kids Aren’t Growing
Up/9780593542927
8)Stephen King
Carrie/9780307743664
中文：魔女嘉莉/9789573328438
You Like It Darker: Stories/9781668060582
Website:https://stephenking.com/works/novel/carrie.html
After reading, please also be invited to share your thoughts for your self- promoting by ReadersSay, thank you!
2024/6/15 I want to make conclusions about my encountering being
cyberattacks on internet, cellphone, computer, physical tracking and drones
etc., people are accessing my privacy for over six months; my purpose is: I
hope everyone uses their power, rights, work professional and capabilities in a
positive and good way, do not harm others, you cannot make up for the precious lives and corresponding
[time] that others have lost due to your doing harm, and you will not get real
happiness from the result of your behavior, please be a person your team members
and your children would like to respect, and to fulfill the real entrepreneur
social responsibility; I’m also not a perfect person, please everyone doing
improvement of ourselves.
I’m grateful for Deity and Buddha’s giving guidance and
all help from friends in tech industry, in addition, I use
observation/intuition, I have some idea, please see below sharing; it’s up to
you to believe it or not, regarding my intuition, you can take it similar to a
story telling, or, I’m saying nonsense. However, all I said about [the former
company]=in my work experience, I’ve changed jobs for N times, they include the
firms provided contract jobs, my clients, and until now, I’ve been working for
almost 30 years, so I suggest you not to spend time guessing which company is
it, what I mean is, I hope you
believe there is karma accordingly, and, do not do bad things, don’t infringe
on intellectual property rights of others, don’t be cyber hackers.
There are many kinds of reasons making me dealing with
this thing in this indirect way, and it is not the police officers incapability
to help me: those reasons include [to give others the opportunities to know
themselves, improving themselves], [related chain-reaction would cause negative
impact on people who do nothing wrong], [it may have influence on
children/subordinates’ point of view toward their managers/parents], [Buddha
said: to terminate the cycle of karma revenge is not to revenge; do your best
to protect yourself, be calm and wait for things going their own way].
(now, when I’m building up these wording, I can feel
those hackers are copying it, my computer work becomes slow again, I hope they
pay me the loss of my time and copyrights! And all their earnings from those
illegal works, they need to donate to the charities organizations!)
These
problems have not been solved, maybe, it means, I need to share those content I
planned to share in my article #133, I should reveal it more earlier. If, in
the future, in article #133, you find something the same to things listed
below, I hope you don’t mind:
My friends are helping me in detecting the situation, and
I make the judgement, those hackers may include but not limited to below
parties:
1. A high-level manager of my former employer was hiring
detective firms tracking me, it enables not only this manager but some of my
former colleagues are able to access my data in my cellphone, computer and
email box etc.
2. One of my friend, astrology sign, sun sign is Leo, blood
type O (specialized at electronic engineering and telecom, high-level manager,
male, married, has kids; has not contacted for a long time, however, he showed
up unexpectedly recently and I’ve blocked him).
3. People I don’t know, netizens, they cause I’m blocked on
social media for times, and now I have no right of accessing it. ( From what I
know, those victims including me and others; these netizens were layoff on
2024/4/30 due to work discipline issues on internet; and recently, I realized
there were 8 persons involved, I knew this because news revealed these people
complaining their managers or company.)
4.
A boss of another former work firm, my memory of him is his
very old model cellphone; I feel shocked, I bless him, I hope he didn’t do
internet or cellphone crossing boundaries.
Things related to above 1., I’ve emailed to that manager
for confirmation, and saying if my judgement is wrong, I also hope could have
his correction, however, there is no response from him; do you agree no
response means he doesn’t care about my message, doesn’t value my trust to
them; right?!
Then, how can I believe this company’s business image of
social responsibility fulfillment?!
What’s your idea?!
Are you aware of there are internal control issues in this whole thing: work professions and work efficiency😊
1) There are detective firms, then, why their works are found?!
2) What kind of
things cannot be directly discussed, causing the detective firms must be
involving in tracking former employees or someone who doesn’t interact much
with their company?! ( no matter it is work relationship or any kind of
purpose?!)
3) The loss of
time cannot be made up; how this company can make up the problems caused to
me?! The work speed of my computer and data processing is all slowed down, how
can they deal with it?!
4) [Who], [how]
to make up my spiritual loss?!
5) My family is
worrying about my safety👈[who], [how] they can make up this anxiety?!
Karma: if the fact of assumption is true, people hiring
detective firms tracking me means I’m important to them, they want to understand
more about me, however, they do in a wrong way and no response then lost my
trust. Do you think losing my trust is it their bad karma causing from their
own behavior?!
Regarding 2 and 3,
I hope
everyone who specializes at telecom and internet contribute their focus on
their own kindness and positive attitude toward others, do not use it in
peeping or hurting others; I don’t
think people and related things of 1, 2 and 3 have the rights to do this to me,
however, they are all adults, people respect them, some of them are parents or
being treated as parents. Just like others, I hope they act as their image
given to others, I also hope my assumption of them is not right:
Regarding that Leo person, he was a person in my past love story in stone age👈when I started to understand Buddha sutra and spell, I’ve already forgot this person, and, maybe, in my prayer and the energy return work, I’ve said: people and things belong to me but have been snatched away, all needs to be given back to me. [Maybe] that is the reason he shew up again?! 👈Buddha helps to create the opportunity for our meeting again; however, the behavior is controlled by us: the timing is not suitable now, I have no love interest in this person and I cannot ruin others’ marriage. In my understanding: people who destroy others’ love destiny would have bad luck for n lifetimes. I forgot n=?
If you want to pray for having a [specific]
person, however, this person is in marriage or in a relationship, I suggest you
asking for approval from Deity or Buddha related religious things and know
whether you can do it or not, if you cannot do it, I suggest you give up this
idea; more than that, even you have got an approval, that person can also
reject your love offer because of any reason, it is, maybe, you didn’t treat
them nicely in the past, do you think they will choose you accordingly?!👉Deity or Buddha
cannot interference people’s rights of making choices=Deity or Buddha cannot
interference karma, thus, people need to take their responsibility of their own
karma.
The concept is the same on work; if people work against what
their [hearts] are telling them and making other choices, they’ll regret
someday. Do not manipulate other
people’s thoughts, do not control other people’s life, otherwise, it will also
cause bad karma to yourself.
Regarding 3, they are netizens I don’t know about, it is the most weird thing I’ve encountered because I don’t know them; however, in my prayer, in my wish list and the energy return, it includes, at workplace, people and things will become better because of my appearing, it means, everyone will become better because we work together👈in a specific social media platform, indeed, I felt the situation was not peaceful, there was some energy wanting me [must] follow some idea( I cannot describe what the feeling really is), however, this situation is opposite to my personality (I don’t like to obey things without knowing the reasons), I commented, maybe, I encountered attacks on the platform accordingly, and, these netizens have acted like this for a long time, they were found and corrected this time, it improved the platform environment.👈If this assumption is correct, it is also a kind of my wish fulfillment. What’s your idea?!
If you feel my speech is not fair to you,
please use email or other normal procedure to let me know your opinion, to
communicate; if you’ve encountered something not good, lost jobs or lost trust
from others because of your cyberattacking me, please remember, it is not I
causing your lost, it is you shouldn’t be the hackers, you should not do bad
things to others. You are adults,
you should have known this, right?!
Reminder: people/you would like to pursue people and things
you want, it is a normal situation; however, the way you pursue is to pull
closer to people and things you want, or push them farther away?!
Bless you, I hope you become better and
better! Get the things and people [belong to you], I’m also going toward mine.
What’s your idea?!
Thank Deity and Buddha; finally and again, I would like to
thank my friend and his team members and his friend in the same industry! 👈[making long terms good friends] is also
included in my prayer. These are new friends; do you believe in Deity or
Buddha?!
I don’t hurt others, I also hope others
treat me equally; hence, in my prayer, one of my wishes is people who hurt me
will encounter what they’ve done to me. I suggest you do nothing bad, to
accumulate blessing and virtue by doing good deed.
Again: to new friends, old friends, those netizens I don’t know you, everyone; if you know my phone number, please call me, and, if you would like to contact me through channels of this blog, please click here (however, my X account is fixing now /2024/6/17); so please contact me in a proper way. I’ll also confirm above issues with you. Especially my former employers and colleagues, you were also doing copying my this content seconds ago, causing I and my family inconvenience and pain, wasting time, why you know we are suffering but you are still doing it?! 👈 You will admit it or deny my saying; I’ll listen to your explanation.
Bless you, [all good things] be fulfilled
smoothly as wished🍀🍎🌞🎉;
if you don’t want some things happen to
you, don’t do those things to others, either.
Buddha said: ask your heart (mind)!
2024/6/26
1.
Regarding the above-mentioned issues of 2024/6/15, I
consulted to Mr. Chen Zhenyu, Director of the Service Team Office of Taipei
City Councilor Ms. Yen Ruofang on 2024/6/25. I am very grateful to Director
Chen for sharing professional legal knowledge and methods for individuals to
protect their own rights and safety. , I also put forward my views and
expectations for legal regulations; what I mean is: (1) When an individual (A)
feels being deliberately followed by specific or unspecified persons, it is
[continuous], and the person being followed reports the case, the law should
give/define the police or relevant judicial authorities with the public power
to [perform investigations] to avoid future regrets. (2) If personal (A)
information is accessed by others without consent, A's rights and interests
will be damaged, and A will not know or agree how his/her information will be
used; if A reports the crime, the law should empower/require the police or the
public power of relevant judicial authorities [to conduct investigations] to
avoid future regrets.
(You can imagine that if you assume that
the person being followed is someone who is easily worried or is not good at
using technological tools to protect themselves)
What do you think?!
2.
Karma is real: Mr. Chen is experienced, in those cases he
shared, it reminds me of my interaction with my nephew when he was a little
child, and, including above 1. my own idea, I may have broken the law due to
the way I interacted with my nephew:
(1)
My nephew is so adorable, I always wanted to know what he was
doing, [even if he expresses his unpleasant feeling and hopes that I won’t pay
attention to him or he refuses interacting], I will still continue to pay big
attention to him.
(2)
Like other people who like children, I also like to have
close physical interaction with my nephew, and my brother and sister-in-law
also hope that my nephew will not refuse close interaction with family members.
In my standards, both of above situation is inappropriate, I feel very sorry for my nephew!😊
There is only one difference: my nephew
knows the person paying attention to him is I, however, people who paying
attention to me keep themselves not being found.
What’s your idea about this situation?!
Below is the contact information of the
Councilor Ms. Yen and Director Mr. Chen for your reference:
3.
Now is the season of Cancer, and what I know is that there
are at least two new friends are celebrating their birthdays in this season; I
hope these two friends, their friends, and their teams, everyone will get the
blessings they deserve because of their good deeds.
4.
It unexpectedly came to my mind about a book above mentioned
Leo friend sent it as a gift to me in the past: Live life simply / author:
Ming-jian Huang; accordingly, I hope his behavior won’t cause my living my life
becomes complicated.
5.
Based on this case, I would like to share some idea for your
reference about the software and hardware development of [individual consuming
products]:
(1)
Provide product users with opportunities to
[choose] [(not) to enjoy ] [product convenience].
(2)
Regarding the results of product user’s choice
in (1), relevant risk descriptions are provided before users’ making choices,
and, it is the product users can choose whether to bear the risk or not.
(3)
The difference in results among options.
(4)
From (2) and (3), provide relevant instructions
that product users (regardless of identity and background) can understand.
I hope this information is helpful to
you. Thank you!
Hi, this is Emily from Taiwan, finance
and accounting background, I love watching TV commercials; I hope this article
would enable us to watch more impressive commercials in the future, and, at the
same time, I wish all the advertisers will achieve
the [advertisement effects you want] through commercials👈 therefore, I would like to consult to advertisers:
Regardless the
platform you place the advertising, the purpose of your advertisement is to
[expose the advertising content], or [to prompt customers to purchase your
products and services]?!
The exposure of your products and
services does not mean that 100% of the customers who see the advertisement
will purchase your products and services, do
you agree?!
(1)What
is the [purpose] of your doing advertising?!
It is true that the purpose of some people publishing advertisements is to increase the brand awareness, the visibility of products, services or companies, their purpose is [not] making money, do you agree?! You must agree! 👈 Because marketing colleagues of my former company said they are responsible for [doing branding, to increase visibility! not to make money!] (If we continue talking about this, we will have quarrel!👈👉But, what is the purpose of increasing visibility? Is it just to spend the money?!)
(2)How
to [measure] whether the advertising content you are handling achieves the
[purpose]?!
(3)Based
on (2), how do you arrange your advertising content?!
(2) and (3), regarding the work
priority of advertising content and the measurement of its effect, do you think
the advertising content should be completed first, or, it needs to define the
measurement of advertising effect in advance?! There is no clear distinction
between these two aspects, do you agree?!
Please spend some time, listening to the music and
thinking…before you read below content:
Phil
Collins Greatest Hits Best Songs Of Phil Collins 2024.
https://www.youtube.com/watch?v=6djLgEFfn3M
The outline of this
article is as follows:
1. Please
remember this subject: to exchange the roles, you are a consumer, what kind of
advertisement will make you [remember] or [willing to buy]?! However, is this subject
suitable for your product service?!
2. Due to 1, it is indeed there is only 1 second, and how should you arrange the advertising content?! 👈👉Why?! (Example: feeling impressed for 20 years!)
3. Due to 1, the first 8 seconds are free, prime time (or
Internet celebrities with a large number of followers or prime areas), precise
advertising content; choose 1 from 3, which one to choose?!
4. Due to 1 and 3, exception: I have never seen the [bicycle]’s commercials,
however, I remember it clearly... Why?! What your commercials have delivered, I
haven't seen it!!
5. Due to 1, the price is obviously very important, why keep it hidden?!
6. Due to 1, example: The planning
department is proud to have made the company famous, but neither job seekers
nor senior human resources managers know how the company makes money! What situation
is this?!
7. Due to 1, A asked B, and B answered: I haven’t heard of you! 👈Whose problem is it?!
8. 2024/6/7:
Nestle, it is a good company!
9. 2024/6/7:
Math tutorial material suppliers advertisers, I sincerely consult to you, will
you choose Antonio Saco profile area for your advertising?! Why? Why not?!
Let’s get started
1. Please
remember this subject: to exchange the roles, you are a consumer, what kind of
advertisement will make you [remember] or [willing to buy]?! However, is this subject
suitable for your product service?!
In our
daily life, we receive products and services advertisement of many aspects,
such as foods, clothing, housing, transportation, education and entertainment
related, and, which is the most impressive to you?! Or, you will surely purchase their products or service accordingly?!
Please
allow me to ask you some questions, it is about products you need, and, this is
to test your 1st. reaction(or, your thought and conclusion made within
3 seconds): you are the decision maker of purchasing the products, please do
not consider others opinion or other kind of situation, consider nothing about
the sales price, you need the product +you must buy it + you need to make
decision right after knowing the answers for questions(though in reality it is
not how it is)+all questions are independent, none is related to each other,
and, you are making the decision in the places those products are
displayed(physical stores or e-stores), there are surely products you need or
those suitable to you:
(1) It is a [Personal
Computer], you must pay
by yourself, you can afford it; thus, which brand you 100% will buy?!
(2) You want
to have a big feast in a [restaurant](it doesn’t matter you will go alone or have it with
friends), you can afford it, thus, which one will come to your mind immediately
and you would like to go to?!
(3) You want
to buy a pair of [new shoes] to replace for current ones for going to work;
hence, which supplier’s products you 100% would like to buy?!
(4) The [bed]
you
sleep in everyday is old enough, you need to buy a new one. You are in a mart
and there are lots of beds of brands, and which one you 100% would like to
buy?!
(5) You would
like to make yourself almost look perfect by doing [medical beauty care]; and, there is a department store, in
the top floor of the store, there are medical beauty care related brands of
clinics and doctors for providing service for consumers, all are legal, you don’t
need to worry about how much they would like to charge. Which medical beauty
care clinic you 100% would like to choose?!
(6) Under your purchasing budget, home
appliance, what kind of the products you 100% would like to choose… (What do
you think the question is?!)…the [refrigerator]?!
(7) Under your purchasing budget, every day,
you need to drive or ride to work, no driving license problems; which brand of [automotive] you would like to buy?!
Questions completed👉👉👉👉👉you feel products or brands information in those above 7 questions’ description is not enough and make you (=the consumer) not able to make decision, right?!👈👈👈👈👈this is a normal situation!
It cannot
be denied that it is also the reason of your spending time in having a look around in the
physical marts or e-stores, doing comparison
among products/brands, right?! Except for the sales price, there may be
some difference, however, products in the same category among suppliers are always
similar, unless, there
is a specific brand and its products are distinctive, or, products of other
brands are not compatible in some aspects( e.g.: above mentioned computers) and
causing you have to buy their products, or, you are [used to] using products of certain brand, otherwise, you must see and walk around and do some
comparison, right?!
And, now,
please change your role, see above situation in view of the [companies],
[products and services providers], [boss of the companies] or [the advertising
planning managers]: above situation is normal, though, the companies are also
glad that the customers doing the comparison and they are able to compete with
other suppliers equally, but, in other words 👉👉👉you allow the consumers seeing around and doing
comparison=you would like to provide the
opportunities for consumers to choose other brands rather
than yours, right?! Because the consumers are not impressed about yours, they
[don’t know] why they [must] choose your products or services, right?! Why
you allow consumers to have the opportunities to choose others?!
Conclusion
of this paragraph: please advertisers let us know,
(1) Can the KPI of all the advertising be [make the consumers choose our products]?!👈If now you
immediately think [how it is possible?] then I suggest you not to spend money in
doing advertising! Because you have doubt in doing things in [this kind of
direction]! You [allow] people
consider advertising objectives can’t be achieved before they start the planning
work of doing it, thus, it is telling them do not do it!
Is there any other possible meaning of
the situation?!
(2) You think above information of 7 products questions is insufficient, thus: does your advertising contains [enough information] delivered to consumers=(1)it is to let consumers would surely choose your products👈what the information should be?!
This is why I’m confused about some advertising content, I don’t
know what information they want to deliver?! People forget what it is right after
watching it, it is possible people may feel the cost of advertising is expensive
because it looks exquisite, and, the
image they keep in mind …is the ambassador rather than the products or brand.
What’s your idea?!
2. Due to 1, it is indeed there is only 1 second, and how should you arrange the advertising content?! 👈👉 Why?! (Example: feeling impressed for 20 years!)
As this subject; do you think it is weird I define it as
1 second only?! Is it too short?!
In marketing professional knowledge, it says, people
visual concentration on advertising is 6~8 seconds, thus, I define [1 second] as
the work target of catching audience’s attention of the advertising content,
accordingly, when it works for 6~8 seconds, the advertising effect won’t be
less than that, and what’s your idea about this point of view?! And, please let us know your company’s
expectation about how many seconds you hope your advertising would impress the
audience and being kept in mind deeply?! How is the expected value?! Expected
value=the viewers would keep the impression of your ad in mind before they change the TV channel to
another one or before they
change the web page 👈Have your companies discussed this kind
of question before?! For your reference.
The other issue is to arrange the
content of the advertising, especially for TV commercials, the length of its
playing is indeed longer than 6~8 seconds, and, there is no conflict to above
mentioned 1 second, it is majorly because if you catch the audience’s attention
within 1 second or 6~8
seconds, they will surely complete watching it to the end, do you agree?!
In this article, I would like to share
two stories about TV commercials I feel
impressive that I’ve remembered it for almost 20 years(it is a pity I
can’t find those video now)👈Does your TV commercials enable the audience to keep them in mind
for 20 years?!
(1)「[Your first] digital camera, DG2100…」:
a. The male voice narration and music in the commercial are mysterious and shocking.
b. The wording of "[your
first] digital camera" is precise,
attracting attention, and successfully increases consumers' purchase
intention.
This is the new
product of a new 3C business unit
of the audio-visual entertainment company I worked for; the company
operated multiple fields and produced
its own commercial content for this product model; at that time, mobile
phones did not have camera functions, and digital cameras were a new product in
the consumer market. The entire advertising content was matched with
audio-visual content and attracted well-known distributors to initiate the
contact and it also grabbed attention of consumers. It was an unexpected achievement that it
reached the 1st. place in sales volume in a specific sales channel;
the commercial content didn’t emphasize on specific product functions or
product quality, however, it is true that the effect of this TV commercial has
directly created sales results. Because of this fact, I think it is possible
and achievable to increase sales performance through advertising or TV
commercials. What do you think?!
And, it is also because of this work experience, I have
strong interest in watching commercial contents, following and commenting the
idea and the purpose of advertisers and predicting the possible effects the
commercial may bring=to predict
whether the audience would like to change the TV channel or not?! 😆
Remark: I didn’t know the TV commercial content until it was played in a TV channel, it is really good! 😊
(2)The Samsung
brand image is always shown on screen
+ the explosive appeal of a hot dance girl:
I was not familiar with this Samsung brand at that moment, and, at that time, the digital
camera they were promoting in the commercials was considered competitive to the
DG2100; I noticed this large international company because of the commercials,
and later, our company became the exclusive agent of their major appliance.
a. The biggest difference of this TV commercial is that the
brand image is shown in a corner of the screen, and the audience can see the Samsung brand image from the
beginning to the end of it.👈I have observed for many years, and I found there are not
many companies doing the same way; we
usually see that the companies only place their brand or companies’ names at
the end of the commercials as a perfect ending, though, it is perfect,
I don’t recommend it because the audience
is possible to change channels before the end of the commercials and the brand
image is not delivered.
You company, or, in those TV commercials you know, when
they will show their companies’ name or brand image to the audience?!
In other words, if the brand is permanently shown, there
is only positive effect of promoting and no negative impact, right?! What do
you think?!
In recent years, there are TV commercials in a form of
[title sponsorship] in Taiwan’s TV programs and their commercials, that is, TV
program A accepts [title sponsorship] from other companies B, C, D, or E…. therefore,
in the upper left corner of screen of A related programs, there will be
sponsors’ brand name under A’s for their branding purpose, and I think this
kind of business model for promoting is very creative and innovative. What’s
your idea about this?!
Remark: how interesting; when this paragraph was completed, 2024/5/30, there were several advertisers' brand images shown up in the beginning to the end of their commercials, the situation was quite different from what I was just saying! 😆! How is the audio and video commercials shown around you?! 😊
b. In that Samsung
commercial, there was only one hot dance girl; I would describe it containing
explosive appeal because the girl's dancing posture and clothing are very sexy
but not in an evil style, and it can grab the audience's attention and make
them watch it to the end, and ...the dancing, the girl, and the clothing all have
nothing to do with the product! 😆 In the end, the girl holds the product and shows it to the
audience.
The above commercials really shocked me and made me
curious, I watched them and remembered them for 20 years.
How effective is your company’s audio-visual advertising?
Which company’s or what product or which brand’s commercial is the most
impressive to you?!
I share above cases for your reference.
Let me ask you a question: How long do you expect your company’s commercials will be remembered?!
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3. Due to 1, the first 8 seconds are free, prime time (or
Internet celebrities with a large number of followers or prime areas), precise
advertising content; choose 1 from 3, which one to choose?!
This is a cost
and effect assessment issue: in order to have the best result by the
produced commercials, in which aspect you would like to invest the most efforts
among these 3 dimension, including ads promoting cost, selected time or area
for promoting, or, the content of the ads?! Choose 1 among these 3, please!
Please define the best for your company based on your
need; below is my idea for your reference:
(1) The first 8
seconds is free
(2) Prime time
(or internet celebrities or prime area with extremely large number of
followers)
(3) Precise commercials
content
I would like to define (1) as the last one needs to be
considered; do you think the same?!
My idea, above (2) and (3) are able to cover the cost of
(1), especially (3), because the content can hardly be replaced, it is the
information the advertisers would like to deliver to its targeted purchasers,
and, advertisers can do [recommendation], [word of mouth marketing] to express
their advertising objectives to purchasers to save cost, although, its work
efficiency may not be so soon as expected, its message is precise that is able
to reduce waste of resources. What’s your idea?! Which one you would like to
choose?!
In other words, if people take option (2) as the first
priority, there are lots amount of audience, however, they may not be your
target consumers ( in age, gender, background of knowledge or skill…they are
not in the major group of purchasing decision makers of your products), it is
also possible they don’t understand your commercials, you may cause the waste
of commercials resources, money and time. Is this possible?!
(Today is 2024/5/31)on X, I found @XBusiness post on 5/30 saying X will encourage creators
majorly produce content in form of videos; in my idea, no matter you are
[advertisers] or [content creators](=also the [companies]), posting your videos
works on this platform, to audience,
unless this platform changes the way it [displays] the content, otherwise, in
the future, there is no doubt that it is similar as people [don’t need to change] TV channels and they are able to watch kinds
of video works [at the same time]. Relatively, in [content creators’]
and [advertisers’] point of view, for those time and labor cost you’ve invested
in creating videos…. 👉you are mainly creating for whom to watch?!
It is for investors/potential investors or people you would like to invite for
fundraising?! Customers/potential customers?! Jobseekers?! Or who else? Thus,
do you also support (3) Precise commercials content as the first priority to be
considered?! I suggest you to take this idea into consideration…
Remark: please click X, LinkedIn to view companies I’m following(must login these
platforms):
or, searching for companies or brand images you’re interested
in and feel whether the information they are sending to you has made you [promptly] realize their major
business or the things they are talking about?
Please
also let me know if you found I need to make great improvement in my content. Thank you!
4. Due to 1 and 3, exception: I have never seen the [bicycle]’s commercials,
however, I remember it clearly... Why?! What your commercials have delivered, I
haven't seen it!!
Regarding advertising of [Bicycles], I meant, it is a
sports drinks product of Taiwan
Bifido Company( please search for this wording [卡打車] on internet); I’ve never seen its TV commercials,
however, I remember this product because I found it was displayed in the
refrigerator in a convenient store, and later, I heard my mother saying her
experience of purchasing it with my nephew, it has been more than 10 years and
I still remember its product name and product image. Before creating this
article, I purposely did searching for it on internet; it is still in the
market….what about your product?! What kind of product and service image you
are providing with for people?! Is there any video commercials?! How is the
effect?! How many years have gone and whether people still remember it?!
To me, it is a successful and creative products promoting
activity, and, [Bicycle] and [sports drinks] are also relevant; are your products
and service suitable in doing promoting this way?! For your reference.
5. Due to 1, the price is obviously very important, why keep it hidden?!
In my view, from [purchasers’/customers’] point of view,
sales price of products or services is an important information, and, [it is not] really relevant to
purchasing [budget] 👈please refer to this idea; however,
there are many suppliers choose [not to] reveal their price information when
promoting their own products; the reasons they are doing this containing but
not limited to:
(1) Market segmentation: they define their own products as
high-class/luxury goods; if they list the sales price open, it may lead to
their target customers feeling
in the opposite way, for example: their customers don’t need to consider
purchasing budget limit; hope could possess uniqueness, exclusiveness or sense
of prestige. This is a common marketing concept for products and services
promoting.
(2) It attracts customers coming to know its price, and it
creates the opportunity to promote to customers: it is common; regardless
vendors in traditional markets, general stores, or, those in marts or
department stores, some of them are doing this. In promoting in this way, it
leads the customers initiating the talk to the providers rather than the
suppliers side reaching out to consumers, it feels differently, however, it may
increase the communication opportunity of both sides.
(3) To define the sales price of products or services based
on customers’ situation( appearance ): this situation exists in physical stores
of products or services providers, it means, the same products or services, the cost of creating them are the same,
however, the sellers side would define the sales price based on the customers’
appearance status. I’ve worked in that kind of business industry before, I also
have that kind of purchasing experience; as a customer, I don’t feel
comfortable in that situation, no matter the defined price was higher or lower,
I felt cheated; if you are the customer, will you feel yourself more
prestigious than others because you need to pay a higher price?! Or, you will
feel the suppliers are providing you products or services with higher quality?!
In the same situation, if you are the selling side, what do you think they
buyer side would feel?! Or, there is possibility you’ve never considered the
issue of feeling in customers side?!
In above situation, and those who wouldn’t list their
sales price, the marketing result
varies, there is no better or worse, I hope people dealing with their
business with mutual honesty and integrity, don’t make others feel manipulated;
what’s your idea?!
What the
buyer side concern is not necessary their purchasing budget, it is how they
feel about the value of the provided products or services for the first time,
for example: the value and, the price may make people think of its value and
quality directly, there is positive correlation. What’s your idea?!
Do you agree: people who asking the sales price are not
necessary those who have defined a purchasing budget limit?! It is possible
there is a [comparison of cost-performance value], the so called CP value; the
benefit of keeping sales price open is save and reduce time wasting in doubting
on each other or considering about the price, it improves the possibility of
making deals successfully.
👉There are some people, e.g. me, I [feel] happy when I feel I buy things in a smart way👉I feel exciting!
What about you?!
6. Due to 1, example: The planning
department is proud to have made the company famous, but neither job seekers
nor senior human resources managers know how the company makes money! What situation
is this?!
There is a fact that the company failed to deliver the
information of their major business items to the market, more than that, even
their employees don’t know what the company is doing! In other aspect, the
employees don’t care about it, or, they dare not to ask. It happened to an
internet company, the HR Head is a good friend, a person the Chairman of the
company feels trustworthy, and, there was a work interview, the HR Head
co-worked with the Finance Head interviewing a candidate for their cashier work
role, the job seeker asked [what the company is doing?!] How it makes money?!
At that moment, there were many kinds of internet firms,
hence, it was a common situation the work candidates would ask this kind of
question, and, it also reflected the
fact that the company didn’t bring their business image and sales model to the
market; it was a pity that the HR Head seemed to get the [right
opportunity to know the answer of the question]+[she also wanted to know how
much the Finance Head knows the company]. The Finance Head answered:
The major business and
income sources of this company is to help clients building their own website;
it’s like those general [construction companies], you can imagine the situation
of the construction companies building up houses for clients, we are helping
clients to establish their houses on internet, and that is we are building up
their websites.
You are right, I was
the Finance Head!
After
above work experience, every time when I joined a new work environment, I love
to ask my team members (=finance and accounting team)about products or services
features of the companies I worked for, I hope could know how much these finance and accounting team members
know about the operation of the companies. In average of the overall situation,
all the colleagues/finance and accounting team members I’ve worked with, it is
a pity that👉 I
would suggest the companies should treat them as potential customers, [all] of
them should possess [fundamental] understanding of the products or services
[features] of the companies we were working for, and these should be included
in the material of new-hired orientation and training. Otherwise, how those companies are able to do [word of mouth
marketing] by their employees which cost not much of the related expense?! How
the employees can support the companies doing the products and services
promoting if they don’t know about it?! Or, we can say, how the employees can
answer if being asked related questions by external potential customers?!
(1)
I don’t know, let me ask.(The company
would lose sales opportunity at the moment the employees said this)
(2)
Do we have that kind of products?!👈 This happened
before. (The company lost the opportunity of sales)
(3)
Other…?! (This is also a situation of
losing promoting opportunities at the beginning of the moment it happened)
7. Due
to 1, A asked B, and B answered: I haven’t heard of you! 👈Whose problem is it?!
It was also an interview of a talent
search and work search occasion.
A is the boss of the employer, and B….is
I.
A told me he is a vvvvvvery famous person
in OO industry in Taiwan, his classmates or friends are also well-known, such
as C, D, E…etc., they all made investment to this company of A, and, they must invest it; in A’s
observation, he found out I was not familiar with its OO industry, he asked me:
do you know I’m extremely famous in
this OO industry?!
I answered
honestly: I’m so sorry, just like most of other people, I’ve heard of C, D, E
because they are CEO or Chairman of listed firms, and I know you because of
this work interview and I didn’t know
you until this work interview arrangement!
Due to above [must], in A’s explanation,
I believe A is famous in his industry, and certainly, I also felt the
major reason I failed to pass the interview was: I didn’t hear of A before! Maybe, he worried my work experience of his
industry was less than expected!
Relatively, in advertisers or the
companies’ point of view, especially those who have notable brands or their
companies are well-known already, however, if they meet people who have [never]
heard of them/their brand, what you think about this situation? 👈 From what I’ve
already known, there are two kinds of Presidents /Chairman:
(1)[It is because we didn’t make enough
efforts, we need to contribute more to enhance our own brand awareness!].
(2)[To be honest, these people are
ignorant! They don’t know our brand, it’s really..!]
Which one are you/your company?! What’s
your (3)?!
Please answer this question to yourself honestly. Thank you!
8. 2024/6/7:Nestle,
it is a good company!
This sharing is for non-video commercials
related advertising effect, it came from an unexpected user experience👉 after I competed
above paragraph 1~7, I felt a little guilty about not sharing much idea about
print ads, and I didn’t expect I would have user experience about related
products and its packing situation…; please
allow me to ask you a question first: regarding the print ads. of your company,
it wants to convey encouraging people to purchase or trigger emotion to
impress, or, it hopes consumers would like to purchase because of OOO?! Please
refer to this idea.
My family and I love coffee a lot; I
defined this topic because of my personal Nestle products users experience and
interacting experience with them. This paragraph is not a promoting article
paid by Nestle, and I’ve never worked for Nestle.
In the beginning, I planned to include
this story in article #132(2024/6/7not published, yet)and share the company’s customer
services’ work efficiency+accuracy+its carring attitude, however, I just had a
sip of its Nescafe Gold Dip,
my elder sister just gave it to me( though, we name her as the Head of Coffee
Bean Grinding Department of Huang Family), that was a gift from her colleague👉 I found its
packing is amazing and I felt touched:
- Amazing: long time ago, I felt three
dimension tea bags of Ming Xianqing/Lipton very interesting(I’m not quite sure
whether Ming Xianqing is a right wording of its original product name in Lipton), and I also think it is
suitable for individual consumer self-made drinks purpose, thus, I hope there
will be coffee suppliers providing the same bag design for coffee products for consumers,
however, I felt it may not be so suitable for that kind of products; and I
didn’t expect it has been already provided in the market, it’s my wish fulfillment!
- I feel touched: today, we value much about environmental protection a lot, accordingly, how can manufacturers of portable coffee pods invite consumers to do environmental protection together while selling their products?! (when everyone is not aware of the importance of environmental protection issue, I did think of “the possibility and how those small-sized products suppliers can do environmental protection works?!" , "maybe, they will hold related activities?!”, ”Or, they only can do material recycling internally in their plant”)👉And, Nestle, they are not only doing the products development to attract consumers and create revenue, they also do highlighting the way of [sorting] products residues in the appearance of their packing👉including the details of dealing with [coffee grounds] (please go searching for its products appearance)!, it is really [incredible]!👈 in this situation, do you also feel, in environmental protection issue, Nestle is trying to do their best and reach the limit within the work scope they can control! Maybe, it is not relevant to advertising or marketing behavior, it deserves attention and recognition👈the correlation among print ads and [environmental protection+sales] is close, thus, how your company would like to achieve all the aspects?! Please take it for reference.
If you feel above information is useful, please
define this marketing as [consumers spontaneously recommend products], the
purpose is: co-benefit, co-survival. What’s your idea?!
9. 2024/6/7:
Math tutorial material suppliers advertisers, I sincerely consult to you, will
you choose Antonio Saco profile area for your advertising?! Why? Why not?!
Antonio Saco is also an account I’m following on X platform; it is impressive because his Math questions……as I remember……….I can only provide 1 accurate answer for his questions! 😆 Hence, I define him as a Math Expert! Currently, the number of his fans are 2,500+ persons, it’s not many, though, not few, it’s more than mine😆! I think of one situation and hope could consult to have feedbacks from [advertisers of Math tutorial materials]:
Purpose: lowest paid amount👉advertising expense/number
of purchasers in all the advertising audience
Situation: you feel how the advertising
platform charge is reasonable, nothing wrong.
Assumption: on
social media platform, LinkedIn or X, you plan to advertise in the area above
[number of fans] of your selected account, or a place higher; please assume the
pay rule of those platforms is based on the number of fans of account @OOO, the
more fans the higher charge; advertising areas available for your selecting
including [best-selling authors mentioned above, they possess lots of fans,
however, their personal image is less correlation with math], account of [Antonio
Saco, Math Expert, his fans are less than 3,000]. The advertising is played 1
time, 6 seconds. Therefore, Mr. Antonio Saco area=the same as advertisers, his fans may be all interested in math a
lot (my idea is: because, the math test he is providing is not so easy, people
who want to be his fans may have higher interest or would like to try math of
higher difficulties, they may have great interest in math! Maybe, the audience
of his fans have higher purchasing interest, and the possibility is higher!),
but, the number of his fans are not many, will you select this area as your
option?!
Why? Why not?!
Myself: Yes; I will choose his area
because of this rule 👉the rule of how those platforms charge, it is, the more
number of fans of the account @OOO, the more advertising fee the advertisers
need to pay, and, on the contrary, maybe, advertisers don’t need to pay much if
they select this Math Expert’s area to show their advertising, however, its
cost and effect result may be the highest; in addition, if I have prepared the
most precise advertising content for promoting, I choose the area with not so
many fans but the most relevant account accordingly.
What’s your idea?!
Please be invited to share your idea on ExpertsSay. Thank you!
Before the end of this article, I would
like to add another cost and benefit issue I just got in an observation of a TV
commercial:[TV shopping channel/the host + sales representative of your company/minutes],
[TV commercials/precise
content /seconds] the cost and benefit of the commercials in between these two,
which one you would like to choose?! Please
be reminded: in the TV shopping channel or the commercial, your company’s
customer service phone number/in large font will show up from the beginning
to the end. In your point of view, which one is higher benefit of your
invested cost?! Please take this into consideration and for your reference.
Bless you,
May your/your company’s brand be resounding for your abiding
by the sponsorship rules! Wish you making great amount of money and being
prosperous forever!
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#128[#BusinessManagement
#Marketing #Commercial] I'm a consumer, also a couch potato, I don't remember
your commercials!
https://whatsyouridea1996.blogspot.com/2024/05/advertising-eng.html
#27[#JobSearch
#Interview #Resume] #FreshGraduates please come in (1of3)
https://whatsyouridea1996.blogspot.com/2022/11/fresh-graduates-eng01.html
#28[#JobSearch
#Interview #Resume] #FreshGraduates please come in (2of3)
https://whatsyouridea1996.blogspot.com/2022/11/fresh-graduates-eng02.html
#29[#JobSearch
#Interview #Resume] #FreshGraduates please come in (3of3)
https://whatsyouridea1996.blogspot.com/2022/11/fresh-graduates-eng03.html
#65
Complimenting is the Capability of Knowing the good!
https://whatsyouridea1996.blogspot.com/2022/01/complimenting-is-capability-of-knowing.html
#85[#BusinessManagement]
Selecting Consultants is like Selecting Talents：[Please Share an Example]
https://whatsyouridea1996.blogspot.com/2023/04/how-to-choose-consultants-eng01.html
#95[#BusinessManagement
#Career] Look at the big picture, however, is your picture big enough?! (dealing with sexual harassment)
#108[#Career
#Belief ] Ahimsa; what about working for a non vegan restaurant?
https://whatsyouridea1996.blogspot.com/2023/09/ahimsa-job-eng.html
#113[#BusinessManagement]
#Startup, #Authorization, #Budgeting, #Forecasting, #InternalControl, #Project,
#Change, #Integration
https://whatsyouridea1996.blogspot.com/2024/03/startups-plan-control-integrate-eng.html
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